Privacy Policy

Last updated: June 9th, 2026

This Privacy Policy describes how Mycelium Feeds (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myceliumfeeds.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide and improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Subscription information including your selected products, delivery frequency, renewal schedule, and the payment method you have authorized for recurring charges if you enroll in one of our subscription ("auto-delivery") plans.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our subscription management provider (Appstle), which processes the information necessary to create, bill, and manage your recurring subscription.
• Our email and SMS marketing provider (Klaviyo), which processes contact and engagement information to deliver communications you have opted in to receive.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we — or third parties we work with — may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, manage subscription enrollments and recurring billing, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and maintain your account, arrange shipping, facilitate returns and exchanges, and provide other features and functionality related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In that case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. You can opt out of marketing communications at any time (see "Your Rights" below).
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you.

SMS / Text Message Marketing

If you provide your mobile phone number and opt in to receive text messages from us, we may send you recurring automated marketing and promotional text messages (such as offers, product updates, and cart reminders) through our SMS provider, Klaviyo. By opting in, you agree to the following:

• Consent is not a condition of purchase. You can buy from us without agreeing to receive marketing texts.
• Message frequency varies, and message and data rates may apply.
• You can opt out at any time by replying STOP to any message, and reply HELP for assistance.
• We will send marketing text messages only to numbers for which we have obtained your prior express written consent. A phone number you provide solely to complete an order or to receive shipping and transaction updates will not be used for marketing texts unless you have separately opted in to receive them.
• Your mobile carrier is not liable for delayed or undelivered messages.

For full details, please see our SMS / Messaging Terms. You can revoke your consent at any time by replying STOP or by contacting us at info@myceliumfeeds.com.

Cookies and Tracking Technologies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

The advertising and analytics partners we work with may include: Google Analytics, Meta (Facebook/Instagram), and TikTok. Each partner uses the information it collects in accordance with its own privacy notice.

Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can negatively impact your experience and may cause some Services to work incorrectly or become unavailable. Blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat that signal as a valid request to opt out of the sale/sharing of personal information and targeted advertising for the associated browser or device, and, if we can associate the device sending the signal with a Shopify account, we will apply the opt-out to that account as well. To learn more, visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not currently respond to other "Do Not Track" signals.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, subscription management, email and SMS marketing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information about users for the purposes set out above:

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, subscription management providers, email/SMS providers, fulfillment partners, customer support partners, and data analytics providers); business and marketing partners; affiliates
Personal information categories listed in the California Customer Records statute, such as basic contact details and certain order and account information	(same as above)
Commercial information such as order information, shopping information, and customer support information	(same as above)
Internet or other similar network activity, such as Usage Data	(same as above)
Geolocation data such as locations determined by an IP address or other technical measures	(same as above)

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Your Right to Opt Out of the Sale or Sharing of Personal Information

We have "sold" and "shared" (as those terms are defined under applicable California law) the following categories of personal information over the preceding 12 months for the purpose of advertising and marketing:

Category of Personal Information	Categories of Recipients
Identifiers such as name, email address, and phone number	Business and marketing partners
Commercial information such as records of products or services purchased	Business and marketing partners
Usage Data	Business and marketing partners

You have the right to opt out of this sale/sharing. You can do so by:

• Using the "Do Not Sell or Share My Personal Information" link in the footer of our Site;
• Enabling the Global Privacy Control (GPC) signal in a supported browser (see above); or
• Emailing us at info@myceliumfeeds.com with the subject line "Opt Out of Sale/Sharing."

We will not sell or share your personal information after you opt out, and we will not discriminate against you for exercising this right.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. For active subscriptions, we retain the information necessary to bill and manage your recurring orders for as long as your subscription remains active and for a reasonable period afterward, as required by law.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know: Request access to the personal information we hold about you, including how we use and share it.
• Right to Delete: Request that we delete personal information we maintain about you.
• Right to Correct: Request that we correct inaccurate personal information we maintain about you.
• Right of Portability: Receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Restriction of Processing: Ask us to stop or restrict our processing of your personal information.
• Withdrawal of Consent: Where we rely on consent, withdraw that consent.
• Opt Out of Sale/Sharing and Targeted Advertising: See "Your Right to Opt Out" above.
• Appeal: Appeal our decision if we decline to process your request, by replying directly to our denial.
• Managing Communication Preferences: Opt out of promotional emails at any time using the unsubscribe link in our emails, and opt out of marketing texts at any time by replying STOP. If you opt out, we may still send non-promotional emails or texts about your account or orders.

You may exercise these rights where indicated on our Site or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity (e.g., via your email address or account information) before responding. You may designate an authorized agent to make requests on your behalf; before accepting such a request, we will require proof of authorization and may need to verify your identity directly. We will respond within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live you may have the right to appeal by contacting us, or to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside the country you live in. Your personal information is also processed by staff, third-party service providers, and partners in these countries. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

Contact

Email: info@myceliumfeeds.com

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at the address above. We will respond within the timeframe required by applicable law.